Dean Sidaway, Saint Martin’s grad and teacher, is determined to grab the fashion industry’s attention. Ordinary objects like wallpaper, keys and lampshades are turned into seasonless, desirable pieces of fashion. This talented designer’s body of work is a proof that even the simplest of items can be turned into something spectacular.
ATLAS – Simeon Featherstone for Dean Sidaway
Having a better look at Dean’s objects, it’s easy to detect his perfectionism and an impressive attention to detail. His experience and background as a fashion stylist and design consultant at Calvin Klein and Clements Ribeiro is projected to his work. As for materials and shapes, the designer opts for extravagance. Extremely adventurous, he dares to combine unusual every day things in a most unexpected way and to create unique items, eccentric yet fascinating.
Dean Sidaway’s collection gives the impression of fragility and romanticism, which is remarquable as he manages to combine very different materials like metal, textile and paper. He also has a unique way to overcome any obstacles at the time of matching so common but still so different materials achieving a successful interaction between them.
Photographies by Alastair Strong