Simen Aarseth, Christoffer Angell and Øyvind Wyller are three product designers who have collaborated on several projects after they completed their master’s degree in design at the Oslo National Academy of the Arts in Norway summer 2010. Through their design simple ordinary objects are transformed into playful, practical, desirable objects. Awaa gives you a chance to rediscover and enjoy the “new look” of everyday items you are using in your daily life.
Mono cup. News for Salone Satellite, Milan and ICFF, New York 2011
Sipping coffee has never felt so right! Mono has much of its character in the handle, which is grown out of the thin porcelain to provide a wheel or a knob for the rotational sipping motion. When stacked on top of each other, the cups turn into a mushroom tree, a tower of trumpets or whatever your imagination tells you. By designing this cup Awaa wanted to challenge the conventional handle, and give the users the opportunity to find their own way to hold it.
During the Salone del Mobile 2011 this cup got a special mention at the Design Report Award.
Steel mirror and trestles. News for Salone Satellite, Milan and ICFF, New York 2011
Awaa wishes to contribute with durable tools for your everyday situations and needs. This series of trestles and a body mirror is made of steel, oak and leather. The raw material is polished to create the mirror finish, without coating of any kind. The designers love the rawness and the combination of bare materials in this piece. The clever construction of the Steel series makes the product slim, sleek, yet stable.
Meet My Project, Paris 2011
Cookware has been an essential tool of basic human survival since before the beginning of civilization, falling into the same category as the wheel and stone axe. Awaa celebrates the simplicity of the traditional casserole by designing a contemporary version of it. Cast iron cookware is very durable, and as designers there was something intrinsically romantic about the idea of making “immortal†products. Today the faith is into technological devices which are designed to serve single, increasingly narrow purposes at the expense of diverse utility. In a society overloaded with “fastfood products†the basic cast iron cookware is more relevant than ever. This is an attempt to reconnect the user in the process of cooking instead of reducing him/her to a passive spectator who mindlessly pushes buttons. The design highlights the raw simplicity both visually and physically. The dowel handle provides an ergonomic powergrip while contributing to the concept of cookware as “toolsâ€. The visual expression further expands the utility into the field of presentation of food. The cookware should encourage one to cook at home, which is an important social activity, as well as a healthy, sustainable and economic one.
Dark matters lamp. News for Salone Satellite, Milan and ICFF, New York 2011
A spotlight often defines an area on the surface below. This is also the case with the Dark Matters lamp, but instead of the well known effect of the regular light source, it creates an inverted dark spot. The sphere works as a reflector which redirect the light arround in the room, creating a pleasant atmospheric mood. The lamp itself becomes an interesting object to look at. It’s like a planet with a bright and dark side, and all the gradients in between.
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Simen Aarseth, Christoffer Angell and Øyvind Wyller are three product designers who have collaborated on several projects after they completed their master’s degree in design at the Oslo National Academy of the Arts in Norway summer 2010.Through experience from renowned architects, exhibition design, set design and product design for industrial production, they have developed an analytical, innovative and holistic way of thinking about design in a variety of situations. The trio is the brains behind the non profit initiative ODL that give Oslo based designers an opportunity to exhibit, and sell their products to the local audience.
Source: http://www.awaa.no