Ora-Ã¯to has creÂatÂed Â«UFOÂ» which is inÂspired by an iconÂic car from CitÂroÃ«n. The DS modÂel comÂmonÂly used by the presiÂdent is now enÂrolled inÂto the Â«geÂnetÂic transÂforÂmaÂtionsâ€ from Ora-Ito artisÂtic viÂsion. The veÂhiÂcle is based on the fuÂture of tranÂsÂport mixed with one of the most faÂmous cars in the world. UFO sculpÂture alÂlies the dream to the forÂmal, the fuÂture to the techÂnolÂoÂgy. The idea to work with sevÂerÂal enÂtiÂties alÂlows all the Â«geÂnetÂic transÂforÂmaÂtions Â« to spread a uniÂverÂsal mesÂsage to the car inÂdusÂtry through his artisÂtic viÂsion and new diÂrecÂtions nevÂer inÂvestiÂgatÂed beÂfore.
A car that comes from the future, a spaceship on wheels is one of Ito Morabito’s (ora- ito)Â most innovating concepts.Â The inspiration comes from older Citroen’s models and more specifically Traction Avant, although in a totally different “package”. Curves have been redesigned and technology is present in both outside and inside the vehicle, a redefinition ofÂ what we knew till now as mode of transport.
Born in 1977, this iconÂoÂÂclasÂtic artist beÂÂcame globÂalÂÂly faÂÂmous at the end of the 90â€™s by hiÂÂjackÂÂing in 3D the prodÂucts of the most emÂbleÂmÂatÂic and inÂÂterÂÂnaÂÂtioÂnÂalÂ brands suchÂ as VuitÂÂton, ApÂÂple, Nike and Bic â€¦ FurÂtherÂÂmore to nuÂmerÂous publiÂÂcaÂÂtions in the press, the ficÂÂtion turned inÂÂÂto the reÂalÂiÂÂty. When cusÂÂtomers tried to purchase thÂese imagÂiÂÂnary prodÂucts the orÂders floodÂÂed Ora-Ãtoâ€™s web site. This beÂÂcame the seÂÂcond digÂiÂÂtal works evÂer acÂquired by the NaÂÂtioÂnÂal Funds of ConÂtemÂpoÂrary Art (FNAC). DurÂing the year 2000, Ora-Ãto dedÂiÂÂcatÂed himÂÂself to his own stuÂÂdio and the creÂaÂÂtion of reÂal prodÂucts, by deÂvelÂopÂing transverÂsal proÂÂjects of nearÂÂly all the busiÂÂness secÂÂtors of deÂsign, arÂchiÂtecÂÂture, comÂÂmuÂniÂÂcaÂÂtion, and so on. Ora-Ãto launchÂed the worldÂwide preÂmiere in Milan an unuÂsuÂal exÂpeÂriÂence based on the geÂnetÂic transÂforÂmaÂtions. On the edge of the hyÂpothÂeÂsis and conÂtemÂpoÂrary art, Ora-Ãto preÂsented hyÂbrid obÂjects asÂsoÂciÂatÂed to the reÂsearch and inÂnoÂvaÂtion deÂpartÂment of the dyÂnasÂtic CitÂroÃ«n.