Ora-ïto has created «UFO» which is inspired by an iconic car from Citroën. The DS model commonly used by the president is now enrolled into the «genetic transformations” from Ora-Ito artistic vision. The vehicle is based on the future of transport mixed with one of the most famous cars in the world. UFO sculpture allies the dream to the formal, the future to the technology. The idea to work with several entities allows all the «genetic transformations « to spread a universal message to the car industry through his artistic vision and new directions never investigated before.
A car that comes from the future, a spaceship on wheels is one of Ito Morabito’s (ora- ito) most innovating concepts. The inspiration comes from older Citroen’s models and more specifically Traction Avant, although in a totally different “package”. Curves have been redesigned and technology is present in both outside and inside the vehicle, a redefinition of what we knew till now as mode of transport.
Born in 1977, this iconoclastic artist became globally famous at the end of the 90’s by hijacking in 3D the products of the most emblematic and international brands such as Vuitton, Apple, Nike and Bic … Furthermore to numerous publications in the press, the fiction turned into the reality. When customers tried to purchase these imaginary products the orders flooded Ora-Ïto’s web site. This became the second digital works ever acquired by the National Funds of Contemporary Art (FNAC). During the year 2000, Ora-Ïto dedicated himself to his own studio and the creation of real products, by developing transversal projects of nearly all the business sectors of design, architecture, communication, and so on. Ora-Ïto launched the worldwide premiere in Milan an unusual experience based on the genetic transformations. On the edge of the hypothesis and contemporary art, Ora-Ïto presented hybrid objects associated to the research and innovation department of the dynastic Citroën.